• Basic Business Management – Boot Camp for Business Owners

    Ideal for any sector of the music industry, this business boot camp includes sessions on inventory management, human resources, finance and accounting, marketing, sales, and even using social networking.
  • Building a Consulting Business

    Business consulting is one of the fastest growing industries around the world, and continues to make a huge impact on the entertainment industry. The Knowles Institute is thrilled to offer this comprehensive program that covers everything from developing a business plan to the nuts and bolts of a consulting business (such as rate sheets, contracts, networking skills, and sales and marketing strategies). Students will leave the course with a head start on building their business, and making their personal, professional impact on the entertainment industry.
  • Building an Online Business

    There's no question that more businesses are joining the Internet every day.  In the world of music and entertainment, the internet is so heavily relied on for communication, content, discovery, and even more. For this reason, The Knowles Institute is pleased to offer you Building an Online Business. This course will walk students through the process of planning and launching their own online business, and be a force to be reckoned with in the entertainment industry.
  • Communications for Small Businesses

    Often times in the entertainment industry, professionals are thrust into a situation where they must become competent in a diverse range of skills. Among these, of the upmost importance, is business communications skills. The Communications for Small Businesses course offered through The Knowles Institute covers everything that small business owners need to know about getting their message out there. Additionally, it prepares future business owners with the skills necessary to hit the ground running and be an industry leader in strategic communications.
  • E-Commerce Management

    E-commerce is growing by double-digit percentages every year, which is why The Knowles Institute sees the value in teaching our students the skills they need now to excel later. During this course, students will learn how to open an e-commerce store step by step. You will also learn about exciting trends like responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses like Amazon and Wal-Mart, and additional industry leaders who Mathew Knowles himself learned from.
  • Entrepreneurship 101: Characteristics often attributed to an Entrepreneur

    In this course, you will explore the four pillars of self-leadership: knowing who you are, knowing what you do, knowing what you need to learn, and using what you know. As written in his book, The DNA of Achievers: 10 Traits of Highly Successful Professionals, Dr. Knowles’ knowledge and experience is unmatched; and he is thrilled to share it all with you in this course.
  • Global Business Strategies

    As the world becomes a smaller place thanks to innovations in technology and communication, it becomes easier for businesses to branch out into the global market. This is imperative in the world of entertainment. As with any endeavor, research and planning are essential pieces of a growth strategy. This course will help students obtain skills that they need to make their global business a success. The course takes students through all the aspects of a global business, including trade agreements, types of trade transactions, e-commerce, cultural issues, currency management, risk mitigation, finance, logistics, regulations, ethics, and the triple A framework for growth and development
  • Intrapreneurship

    The entertainment and music industry continues to benefit from intrapreneurs and their innovative ideas. The Knowles Institute wants to give students a firm grasp on intrapreneurship and ways to embrace the process in their organizations with through this inventive course. At the end of this course, you will understand the importance of intrapreneurship, know how to identify intrapreneurs and assess their strengths, how to develop and gain support for ideas, and much more
  • Kickstart Your Business with Crowedsourcing

    Smart entrepreneurs and entertainment industry professionals are doing more with less using crowdsourcing. This course covers all the essentials of the major types of crowdsourcing: microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding. Students will learn about each type of crowdsourcing as well as the general crowdsourcing process, the most popular crowdsourcing platforms, and ways to engage the crowd.